Fear destroys community. This ad suggests that United Illuminating doesn't care about the New Haven community; they just want to make New Haven seem like a dark, scary place in order to scare people into buying their expensive outdoor lighting products. New Haven is a vibrant, diverse city. Most of New Haven's residents are people of color, and racism is definitely lurking behind this false "data" and fear-mongering from UI. Many of New Haven's residents and businesses are working hard to keep going in this recession, and slandering our city and degrading our property values only makes it worse. If a single one of the executives who approved this ad owned a home or business in New Haven it would never have gone out.
The "data" UI used had already been debunked. Several other organizations who accidentally used the bad data have retracted and apologized. If UI bothered to fact check any of their data, they would have seen the debunking:
It is simple. UI have sent out a fear-mongering ad in this month's bills, with false data. CEO Jim Torgerson: use some of your $2m+ yearly compensation to send out a retraction and apology in next month's bills. Honor the truth, and honor the community of New Haven.
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