Police their community guidelines and add a 'report' button for all posts.
In Tumblr's 'Community Guidelines', it is clearly stated: Don't post content that actively promotes or glorifies self harm. This includes contents that urges or encourages readers to cut or injure themselves; embrace anorexia, bulimia, or other eating disorders; or commit suicide rather than, e.g., seeking counselling or treatment, or jointing together in supportive conversation with those suffering or recovering from depression or other conditions.'
Despite this guideline being put in place, there remains considerable amounts of harmful material promoting dangerous mental illnesses.
These blog posts are very easily accessible to people of all ages, including young children, and sufferers from conditions such as anorexia.
The material posted is therefore incredibly triggering and can contribute to keeping a person in a disordered mindset, with no desire for recovery.
A recent study published by Dr. Emma Bond of University Campus Suffolk titled 'Virtually Anorexia- Where's the Harm?' looks into the detrimental effects of sites which glorify these life threatening conditions, identifying risks which include: An increasing accessibility and availability of pro-ED website, online forums and blogs; seeking a disordered view of perfection; normalizing of ultra thin body image; exposure to extreme or dangerous dieting advise or behaviours; low self self esteem and lacking in self confidence; and a number of others (The full study can be downloaded from the B-eat eating disorder charity website)
It is important that Tumblr takes these steps in policing the content which is regularly published to prevent more users, and younger users from being exposed to it.
It is also vital that such content on the internet is not glamorised, or sensationalised in a way that informs at risk children/ sufferers of such material.
Mental illnesses are dangerous, and often life threatening. From personal experience, I know the detrimental effects blog posts on Tumblr can be when in a very ill mindset.
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