Recently, the website tumblr.com got put up for grabs. Verizon owned it before, but they're trying to sell it to PornHub. Tumblr is a 13+ community, and PornHub owning it will lead to problems with the minors on the site, as NSFW content will be put back on tumblr.
A better solution to this would be for the game Cards Against Humanity to buy it. They could be the thing that makes tumblr a better place.
What's in it for them? For one, they will get to own a popular social media platform, which can lead to better business on their end. They could make card packs surrounding tumblr inside jokes, and that would make it legal to use user's shitposts as things in the pack.
Overall, it would just be better for the entire tumblr community.