SJFA: Modernise "Junior" term to improve brand
This petition made change with 7 supporters!
My name is Ross MacDonald, I have been a supporter of semi-professional club, Pollok FC ever since I was old enough to be a fan, after being introduced by my father who has been a fan ever since his youth in the 1970s. I volunteer (as many do for clubs at the semi-pro level) to help Pollok FC to attract new fans and advertise the semi-pro level through an active social media campaign which has contributed to an increase this season’s competitive match average attendance by around 150 fans since the ‘Juniors’ tag has been dropped from our advertising and replacing it with a grade such as non-league or semi-pro.
As an 19 year old photography student who has aided Pollok’s prestige with an exhibition at Hampden Park, I prefer the Scottish semi-pro level over any other league in the world. I, and many other fans (as seen as a hot topic on football website, “Pie and Bovril”) have become uncomfortable with the archaic term “Juniors” to describe the level.
If it it necessary to explain what the level is and how you don’t follow a girls or boys youth team around the nation, the term needs improved. The English equivalent has changed its term from ‘Conference’ to ‘National’ during the summer to improve the advert for the non-league game - which shows it can be done.
In my opinion, the “Scottish Junior Football Association” need to modernise our the brand for our level to keep the game alive. Clubs at all levels are helping modernise the game with weekly match highlights, match photos, reports as well as up-to-the-minute match commentary on twitter feeds and in some cases live match streaming. It is left up to clubs to advertise 99.9% of games to keep the crowds coming to matches.
To bring the Scottish non-league game into modern times, we must change the term "Juniors". An alternative term such as 'national', 'regional' or any other term that would take our level forward into the modern world, would avoid the presumption that the level is for youth football, and driving away any potential fans.
*These views are entirely my own and have been inspired by a desire to improve the reputation, attendance and overall modernisation of the Scottish non-league level.
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