Limit collectibles to one per customer to stop cynical eBay profiteers
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Disney make limited-availability collectibles, like this year's Mickey's Memories series, and various other things like Tsum Tsums. Online or in-store, these are limited to two per customer. They sell out really quickly, and immediately eBay auction listings appear showing "two available". The system is being abused and gamed by people looking to turn a quick profit, while actual Disney fans miss out. Limiting purchases to one per customer would not eliminate this problem, but it would double the chances for people who actually want to buy and keep and enjoy this memorabilia without being ripped off. You have some of the most loyal and enthusiastic fans in the world. Look after them.
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