Fuel for Smarter Rethinkers

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Many controlled trials have examined the effects of caffeine on the brain, demonstrating that caffeine can improve mood, reaction time, memory, vigilance and general cognitive function. In summary, coffee can make you smarter.

If coffee tasted better, more people would drink it.

If more people drank it, they would get smarter.

If people were smarter, it would improve our bottom line.

Therefore, it makes sense to have better tasting coffee.

Please could we get better coffee?

Sincerely,

The Coalition For Better Coffee

 



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