I no longer need BMJ membership to keep up to date in retirement. Reading the obituaries and having my own published in due course are major reasons for continuing my membership of the BMA. I would not expect my beneficiaries to pay for my obituary.
I think this is symptomatic of the decline of the BMJ from scientific journal and paper of record to 'companion magazine'. Think that BMA need to rethink their brief to BMJ but it is sad to have seen it fallen so far.
My mother, formerly a Consultant Child Psychiatrist, died from Covid in December. She read the BMJ all her working life and into retirement, and I have been a BMA member for over 30 years too. Now we are being asked to pay £300 for a 300 word obituary in the middle of a pandemic when so many doctors have died... A shockingly poorly timed and insensitive decision by BMJ management.