Stop stereotyping in mass media.

Stop stereotyping in mass media.

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Arpita Kamble started this petition to The Advertising Council of India (TACI)

The progress of Indian Media has reached remarkable heights over the past years. From Kodak vision to Red Light camera we have witnessed its massive evolution right through. However, the rooted stereotypical thinking did not leave a chance to drag along. Have you ever wondered why women are always showcased doing the household work in advertisements of brands like vim, Harpic etc? Or why is it that the man always has to be the thrill-seeker in most of the car brands? The way of advertising used by these brands creates gender based boundaries and limitations leading to gender inequality. Their way of portrayal is knowingly or unknowingly fueling the thoughts like “ladkiya gharme he achi lagti hai” and “ladke ghar ka kaam nahi karte”. Its time we shut this stereotyping because we believe it’s the abilities, choices and hard work of an individual that defines them and not their gender. Why does mummy need to work, when she can stay at home and make you a cup of tea while dad wins the ‘EMPLOYEE OF THE YEAR’ trophy, right? Wrong! Every being possesses the right to make their choices regardless their gender A women can be as accomplished in her career as a man can be and a man can stay home handling the household work without any shame. Here we seek to take an initiative to break this stereotyping and raise awareness about gender inequality. You can show your support by signing this petition LET US FIGHT THIS TOGETHER.

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At 500 signatures, this petition is more likely to be featured in recommendations!