Zero packaging is a long time coming. We see unnecessary packaging everywhere - supermarket shelves, streets, oceans. And still in our commercial society the consumer demand for less packaging, zero packaging, has not been enough to start a race to a better planet.

Recycling is great. But reducing is better. It means less energy used making and remaking, less transportation, less waste, less damage to our planet.

As consumers, we have the power to start this change. Sign this petition, and use it to encourage your local supermarket chains to reduce their packaging. Write letters and email, share the petition, raise awareness, unwrap your goods in the shop and leave the packaging right there, and demand change for a better world.