Start selling Bamboo/biodegradable toothbrushes in UK supermarkets.

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It is commonly known you should replace your toothbrush once every 3 to 4 months. Which means on average, we throw away 3 to 4 toothbrushes a year.

Whilst toothbrushes are small, the impact of presumably every human being in the modern world (theoretically) throwing 3 toothbrushes away every creates a substantially enormous amount of waste yearly.

This could easily be solved by integrating biodegradable brushes, made from materials such as bamboo and charcoal, into every day life. 

The problem is, these brushes are currently only accessible online, and whilst these can be bought from local, UK based sources/retailers, it means they're much harder for the general public to access and therefor its impact is far less stretched. By making these more readily available via supermarket chains, their impact could be far more greatly reached and would perhaps even encourage consumers who are not so familiar with the zero-waste and sustainable movements to give more environmentally-conscious options a go. Going from personal experience, many people don't even realise the wasteful impact of plastic toothbrushes, nor the fact that there are biodegradable, plant based alternatives available so having them in stores would also help create a greater awareness of their existence and allow a wider variety of consumers to have the choice to be more sustainable in their purchases.

Whilst this may not be the biggest step towards reducing plastic waste, it could be the start of introducing biodegradable alternatives to single-use, throwaway and even more regularly used items to superstores, such as cutlery, straws, Tupperware and bottles.

We, the consumers, have a huge voice in seeing change within this industry. We've helped change standards concerning animal testing, seen a major rise in 'sustainable' products and recyclable materials, and watched stores such as Iceland take major steps towards eradicating their plastic use. By just voicing our ideas and ethos, we can definitely help to see these changes. 

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