For the big six supermarkets to introduce more vegan meal deals to their ranges.

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For too long vegans and those who regularly choose to forgo animal products have been pushed away from the convenience and affordability of the great staple of British cuisine - the supermarket meal deal. Typically priced at £3, the meal deal is the spiritual king of the UK and its al-desko culture. Beyond the often sold-out falafel and humous wrap, options for vegans are non-existent.

This campaign hopes not only to cater for the half a million plus Britons living a meat and dairy free lifestyle, but to make vegan options visible, approachable and affordable. With our country's shelves brimming with ethical alternatives, the inconvenient and alien perception of veganism will begin to lift, and many more may choose to opt for a more environmentally and animal friendly lifestyle.



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Milo Boyd needs your help with “Tesco CEO Dave Lewis, Sainsbury's CEO Mike Coupe, ASDA CEO Sean Clarke, Morrison's CEO David Potts, : For the big six supermarkets to introduce more vegan meal deals to their ranges.”. Join Milo and 622 supporters today.