Petition Closed
Petitioning The Girl Store and 1 other

Tell The Girl Store: Sexual Slavery is Not a Marketing Tool

Want to combine the practicality of buying book bags and pencil cases with the thrill of human trafficking? The Girl Store, in a wildly inappropriate philanthropic effort, is selling school supplies on a website designed to mimic the sale of children into sexual slavery.

The Girl Store is a charity that claims to help keep young Indian girls from being sold into marriage or sexual slavery. The idea is that you buy school supplies for girls that otherwise couldn't afford them and that, in turn, keeps them in school.  The online store for these items is designed, apparently, to appeal to people who'd really like to buy an actual girl, but will settle for just buying some pencils for her.

The flash intro for the website focuses on the body of a young Indian girl. The text that goes with it reads, "100% genuine girls. Young... innocent... and available. Experience the sensation of buying a girl... her life back. Buy a girl before someone else does." If you make it past that intro, the landing page features three sullen little Indian girls for whom you can buy school supplies.

 The idea that all that stands between a girl and sexual slavery is a Hannah Montana book bag is outrageous.  Education, of course, is a powerful tool, but the issue here is so much more complex than The Girl Store would suggest.

Human trafficking and child marriage are two serious problems facing girls. Those girls deserve so much better than what The Girl Store is offering. Tell The Girl Store to stop its offensive marketing ploy and focus on real solutions to the problem.

Photo credit: justanotherpumpkin

Letter to
The Girl Store
K. C. Mahindra Education Trust
As part of your efforts to support young Indian girls, your organization runs the online store The Girl Store. The web design and marketing for that site is offensive and counterproductive to your stated goal of stopping the forced sexualization of girls. The site mimics the sale of girls and should be re-designed immediately.

The Girl Store is designed, apparently, to appeal to people who'd really like to buy an actual girl, but will settle for just buying some pencils for her. The flash into focuses on the body of a young girl. The text that goes with it reads, "100% genuine girls. Young... innocent... and available. Experience the sensation of buying a girl... her life back. Buy a girl before someone else does." If you make it past that intro, the landing page features three sullen little Indian girls for whom you can buy school supplies.

The best way to combat the early, forced sexualization of girls is definitely not to design a website that does exactly that Shock value alone is not justification. There is no such thing as exploitation for a good cause.This a a bad marketing strategy of epic proportions.

Human trafficking and child marriage are two very serious issues for girls. They deserve so much better than what The Girl Store is providing on the website. Please change the design and remove the offensive flash intro.

Thank you.