Once again, Scholastic is abusing its privileged position in schools to market a product that undermines children's well-being. This time, the company has partnered with SunnyD to market beverages of poor nutritional quality in preschool and elementary schools around the country. The SunnyD Book Spree encourages teachers to urge their students to drink SunnyD in order to collect labels, and even to throw SunnyD parties in their classrooms -- all in exchange for 20 free Scholastic books.
Sweetened by both high-fructose corn syrup and artificial sweeners, an 8-ounce serving of SunnyD contains a staggering 20 grams of sugar. It's shameful that, in the midst of a childhood obesity epidemic, Scholastic is exploiting its unique access to children and selling them on SunnyD.
Please tell Scholastic CEO Richard Robinson to end his company's partnership with SunnyD.
- VP, Corporate Communications and Media Relations
I am writing to urge you to immediately end Scholastic’s partnership with SunnyD to promote beverages of poor nutritional quality in preschools and elementary classrooms around the country. The SunnyD Book Spree encourages teachers to urge their students to drink SunnyD in order to collect labels, and even to throw SunnyD parties in their classrooms. I am dismayed that, in the midst of an epidemic of childhood obesity, Scholastic is marketing an artificial beverage containing 20 grams of sugar per serving to a captive audience of students.
As you are surely aware, Scholastic occupies a privileged position in schools; no other company is granted such commercial access to children in classrooms. It is extremely disappointing that you would exploit your access to millions of students—and undermine children’s well-being—by selling them on SunnyD.
For the sake of children, as well as the reputation of your company, I urge you to end your partnership with SunnyD.
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