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Petitioning CEO, Kraft Irene Rosenfeld and 18 others

Tell Major Food Companies to Reject GE Alfalfa

We’re angry! MILLIONS of us are angry and outraged at the approval of GM alfalfa. And on top of that, the USDA also did an end-run around the courts to keep GM sugar beets growing, AND approved a GM corn used for ethanol.

So what do we do? Surrender? Never!

Before I propose a way forward, I want to share a victory you may have missed in the first paragraph. I said MILLIONS. That’s right, there are millions of us. And you can hear our frustration flying around in blogs, emails, press reports, petitions, etc. Do you remember the reaction just four years ago when GM sugar beets were approved for sale? There was nothing close to this response. It was hardly a blip. Where we have come in just a few years is a cause for celebration. And an unprecedented opportunity to throw our new weight around.

Within the first six months of last year, we witnessed more people in the US than ever before enthusiastically getting the word out about the dangers of GMOs.
This was in part due to the huge internet distribution channels that have been getting articles and videos out to MILLIONS every month. (Thank you all!) And then there was the high profile media coverage of GE salmon and the sugar beet and alfalfa court cases.

In spite of their bitter outcomes at the hands of the USDA, the prolonged alfalfa and sugar beet fights actually helped elevate GMOs on our personal and national radar screens.

And now with MILLIONS of us grasping the significance and devastating loss of yet another crop, we have the components in place for a national revolution. We have the knowledge, the emotion, the network, and the profound injustice. Now we need an action plan. Enter Alfalfa: Plan B.

It’s time to use our collective power to move the market directly. It’s time we let the food companies know that we have new healthier criteria if they want to keep us as customers. And front and center in those new criteria is to commit to no GM alfalfa in their supply chain (which is used as animal feed, particularly to dairy cows).

This is our moment! Send a letter to dozens of dairies and food companies simultaneously. Let them know how strong we feel and how MILLIONS strong we are. When they get the message about the coming non-GMO tipping point, they’ll realize it’s time to remove all GM ingredients, not just alfalfa.

Share this revolution with your friends, shop using the Non-GMO Shopping Guide, and tell the food companies the truth about GMOs. And for those who want to do even more, you are invited to join a local or national Non-GMO Action Group, to expand our numbers even further!

This petition was delivered to:
  • CEO, Kraft
    Irene Rosenfeld
  • Senior Vice President of Global Communications, Sara Lee
    Jon Harris
  • EVP of Merchandising and Logistics, Supervalu
    Janel Haugarth
  • Press Officer, ConAgra
    Regina DeMars
  • CEO and President, ConAgra
    Gary Rodkin
  • Senior Director of Corporate External Communications, Kraft
    Michael Mitchell
  • SVP of Communications, Pepsi
    Julie Hamp
  • Pam Becker
  • Public Relations Officer, Pepsi
    Jeff Dahncke
  • CEO, Costco
    Jim Sinegal
  • Public Affairs, Safeway
    Teena Massingill
  • CEO, Safeway
    Steve Burd
  • Media Relations, Kroger
    Brendon Cull
  • CEO, Kroger
    David Dillon
  • CEO, Walmart
    Michael Duke
  • Executive Vice President and COO, Kellogg
    John Bryant
  • Chief Sustainability Officer, General Mills
    Jerry Lynch
  • CEO, Sara Lee
    Christopher Fraleigh
  • Media Hotline, Kellogg
    Media Hotline

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