This fall, Food Lion supermarkets will unleash 3GTv, mini-televisions attached to grocery store shelves running continuous commercials -- right next to the product being advertised. If a test run in Maryland and Virginia is successful, other supermarkets are sure to follow Food Lion’s lead. That's why, no matter where you live or shop, Food Lion needs to hear from you.
Do you agree that families have a right to grocery shop without be forced to run a gauntlet of screens blasting commercials in every aisle? Take a moment to tell Food Lion executive Carol Herndon to pull the plug on its grocery store TVs.
It's bad enough that popular children's characters such as Dora the Explorer and Shrek beckon from packaging on grocery shelves, encouraging children to nag for snacks and cereals of dubious nutritional quality. But assaulting families with actual TV commercials as they make purchasing decisions is a new low.
We prefer to shop in supermarkets that are free of screens and TV ads. Please pull the plug on 3GTv.