- Jerry LynchChief Sustainability Officer, General Mills
- Pam BeckerPublic Relations, General Mills
Tell Betty Crocker: Carcinogens Don't Belong in Kids' Food
Synthetic food dyes are in most processed foods in the U.S. and some are more harmful than others. One of the most harmful is called Red 3 and is found in pink and red colored foods. Red 3 is a known carcinogen, yet it remains in our food. The FDA's former acting commissioner stated that Red 3 can cause cancer back in 1985 yet Betty Crocker still uses it in many of their products.
This is an unacceptable risk to get brightly-colored food. Natural alternatives exist to synthetic dyes. Betty Crocker's own mission states that it is "a brand associated with quality and trust," and Betty Crocker's family company, General Mills states that they "make lives healthier."
It's time for Betty Crocker to live up to their own said standards and lose Red 3 in their products. Carcinogens don't belong in cupcake and cookie deocrations aimed at kids.
- Chief Sustainability Officer, General Mills
- Public Relations, General Mills
I am writing to ask that you remove Red 3 as a food dye in Betty Crocker products.
Red 3 is a known carcinogen and doesn't belong in our food system, particularly not in products frequently eaten by children such as your cake icing, decorating sugars and ice cream topping.The FDA's former acting commissioner stated that Red 3 can cause cancer back in 1985, it's unacceptable that Betty Crocker continues to use this dye in 2011. This is especially troubling and dissapointing given that the Betty Crocker mission states that it is "a brand associated with quality and trust," and Betty Crocker's family company, General Mills states that they "make lives healthier." These ideals are not represented if Betty Crocker includes ingredients that risk the public health. Safe, natural food dyes exist and can be used in place of harmful synthetic ones.
It's time that Betty Crocker stepped up to fulfill the part of its mission regarding trust and health. Replace Red 3 in your products with a safe and natural dye.
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