Petition Closed
Petitioning McCann Digital and 1 other

Tell Barcadi to Drop Sexist Advertising

McCann Digital, a large advertising agency, has just put out this campaign on behalf of Barcadi titled the Ugly Girlfriend” Campaign.




From Women's Media Center:

McCann Digital has teamed up with Bacardi Breezers to target their beverages to women, who “want to look amazing this summer” by accessorizing with “an ugly girlfriend.”   Of course, there are different options – and each is ripped apart by describing different  woman as having, “97 kilograms of femininity, strength and double chins,” “rubbing thighs,” and “drooping breasts.” Apparently, having them by your side will make you, “the most desirable piece of meat on the grill.”

It’s not clear what overly sweet wine coolers    – it really just seems to take a very nauseating, pointless dig at women – displaying blatant misogyny and using it to sell their products to women themselves.

If you'd like tweet about the campaign, you can use this sample message to get the word out:

Yo! @bacardiblive & @McCannDigital being sexist toward women isn't a smart tactic to get them to buy your product -

This petition was delivered to:
  • McCann Digital
  • Chief Marketing Officer of Bacardi
    Paul Wright

    Jennifer Nedeau started this petition with a single signature, and now has 117 supporters. Start a petition today to change something you care about.

    Today: Jennifer is counting on you

    Jennifer Nedeau needs your help with “Tell Barcadi to Drop Sexist Advertising”. Join Jennifer and 116 supporters today.