TARGET: Stop appropriating and profiting off of Pacific Islander Culture

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Cultural appropriation is toxic - the act of taking from a culture that is not your own - without requesting permission or benefiting the people whose culture you exploit.

Scrolling through Facebook, I came across a Target ad selling a Gray Holli Zollinger French Linen Tribal Stripe Duvet Cover Set - Deny Designs. Upon closer inspection, I realized the tribal markings on the duvet were tatau symbols native to the Pacific Islands, specifically Samoa. As Samoans in the diaspora, this cultural theft, capitalism, and exploitation is unacceptable.

This is yet another disrespectful representation of indigenous cultures.

We take offense to the racism and cultural appropriation your business promotes by selling these items. TARGET and Holli Zollinger, it is not okay to for you to profit off of the traditions and culture of Samoa.

Samoan males with a pe'a are called soga'imiti and are respected for their courage. Untattooed Samoan males are colloquially referred to as telefua or telenoa, literally "naked." Those who begin the tattooing ordeal but do not complete it due to the pain, or more rarely the inability to adequately pay the tattooist, are called pe'a mutu, a mark of shame. The traditional female tattoo in Samoa is the malu. In Samoan society, the pe'a and the malu are viewed with cultural pride and identity as well as a hallmark of manhood and womanhood. - Wikipedia



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