Take the 4% beef out of the Chiko Roll

Take the 4% beef out of the Chiko Roll

Started
June 8, 2022
Petition to
Head of Chiko Roll Chiko Food Services
Signatures: 166Next Goal: 200
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Why this petition matters

Started by Alex Morris


Dear Chiko Roll Incorporated,


My name is Alex, and I am not originally from Australia. One of my colleagues recently gave me the chance to try your delicious Chiko Rolls, and I found it quite filling, flavory and savoury. Many jokes were made about it being an Australian delicacy, "the chicken roll with no chicken", and we all had a nice laugh. I posted the cultural experience on my Instagram, only to later be flooded with messages from fellow vegetarians telling me that, in fact, the chiko roll is not actually vegetarian. I read up on it, and, alas, they are correct. There is no chicken, but, as I'm sure you are aware, your product does contain four percent beef. How bizarre.  


My colleagues were remorseful, and I was quite sad that, as a vegetarian, this was my once-in-a-lifetime chiko roll experience.


This is where my letter to you comes in. The year is 2022, and food prices across the world have never been higher. Not only that but more Australians than ever are choosing to eat less meat. I suggest you bring the Chiko Roll into the 21st century and eliminate the 4% beef in the one-handed snack. By doing this, you will reduce your production costs, and vegetarians across the glorious nation will rejoice at their opportunity to enjoy a scrumptious $3 meal in a country full of expensive eggplant schnitzels and mediocre pumpkin pizzas.


I predict your previous customers won't notice nor care, and your new client base will send sales skyrocketing.


Thank you for your time, and I look forward to hearing from you.


Sincerely,

Alex Morris   

Vegetarian   

Thank you to photographer Simone De Peak for the amazing photo. 

 

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Signatures: 166Next Goal: 200
Support now