Taco Bell CEO Mark King needs to go

Taco Bell CEO Mark King needs to go

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Jaymin Patel started this petition to Taco Bell Customers

Brian Niccols truly understood the Taco Bell core base. It was under him we got Doritos Locos Tacos and a wave of increasingly unique and exciting menu options that kept customers constantly engaged.

This Mark King, may have been great selling Adidas, but just is out of touch when it comes to Taco Bell. People aren't going there to have generic bland Americanized tacos - if you want that, there are tons of other options. People are going there for the items that are uniquely Taco Bell in genre. This guy, by allowing the menu to be gutted of Taco Bell's identity, has proven he just doesn't understand the business he's stepped into. He needs to go.

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