In 2011, Taco Bell launched a new item called the Beefy Crunch Burrito, a unique and delicious burrito that won the hearts and stomachs of so many loyal customers. Unfortunately, the decision was made to remove the burrito from the menu shortly after it was launched. A man by the name of Richie Cuningham started a new movement to push Taco Bell to bring the BCB back, the movement would soon become known as the Beefy Crunch Movement and after two years of putting pressure on the fast food chain, the BCB made its triumphant return. However, this 2013 return was only a temporary promotion and was soon gone again.
The Movement continued fighting, pushing for the company to give us the burrito we so desperately craved, and after a short limited promotion is Louisville, KY, we were gifted with another promotional run in 2016. During this promotion, Taco Bell launched a massive ad campaign for the BCB and even gave the loyal fans of the Movement a lot of special recognition. Then, it went away again and Taco Bell began testing new items that resembled the BCB quite suspiciously. The Movement didn't back down, the fight went on, and a small and limited promotion was granted. This new, smaller promotion only lasted a short period and nearly all of the locations that carried the burrito sold out within a couple of days.
As the fight continued, Taco Bell began to censor the Movement on their Facebook page, hiding any comments that made mention of the burrito in what seemed to be an attempt to silence us. Taco Bell headquarters stated that the future of the burrito didn't look promising and gave us a pathetic five week promotion with barely any advertising. Richie finally had enough of the games and flew down to the company headquarters to find out if they had any plans to work with us and the answer was painfully clear. They would never give us the BCB as a permanent menu item, and the chances of a yearly or even bi-yearly promotion were slim, possibly non-existent.
After 8 years of fighting, Taco Bell can't even give the Movement a clear answer as to why they refuse to work with us or bring the burrito back, everyone fought hard and every step was taken to ensure that each promotion was a success. Other fast food chains seem to want to listen to their fans and customers and bring back popular items, so why can't Taco Bell?
The Beefy Crunch Burrito doesn't have to be a permanent menu item, we can and will settle for a yearly promotion if that's all we can get, but Taco Bell needs to step it up and listen to what their loyal customers want. After all, why would one of the biggest fast food chains in the country just say no to guaranteed money?
They pushed for the original Movement's page to die, and took away hope from Richie, the man who started it all, now it's our turn to push back until they give us what we want.