ADD PARENTAL DISCRETION ADVISORY WARNING LABEL TO 1-800-273-8255 SUICIDE PREVENTION VIDEO

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IMPORTANT: This petition discusses potentially triggering information including sexual and violent material.

Please sign this petition requesting Universal Music Group and Def Jam Records to add a Parental Discretion Advisory to warn viewers of graphic content to the "1-800-273-8255 SUICIDE PREVENTION" music video by the rapper Logic. This warning will alert audiences of content in the video which is sexually provocative and can cause distress to viewers. The video was released in August of 2017, and the song several months earlier which climbed to #3 on the music pop charts. As of April 2018 the video still remains on Youtube and has over 143,000 dislikes. This music video needs a discretionary warning to help many avoid distress and adverse reactions from watching it.

Freedom of speech is respected and valued as are the positive messages of choosing life which was conveyed through Logic’s song but the video in comparison can provoke the opposite affect. This petition simply requests a warning label be added to the beginning of this music video. The video tells the story of a youth struggling with sexual identity and who is bullied in school. His emotions run rampant and he has little positive guidance to strive mentally. The video ends positively with the boy finding happiness years later in marriage. This petition is not requesting any changes to the content of the video - only that a Parental Discretion Advisory Warning be put in place to forewarn of graphic and potentially psychologically harmful content.

There are several scenes in the music video that provoke the viewer. This is why all viewers must be warned for those who struggle with traumatic memories.  In one problematic scene a large penis is displayed as the youth opens his gym locker. Certainly sexual abuse survivors can be negatively impacted by this provocative scene. Additionally, gun violence is displayed which in today's distressing world, only exasperates the negatives in our society. Both the song and video follow the progression from feeling alone and desperate to choosing life. Empowering the message of suicide prevention, anti-bullying and acceptance of all is applauded. Unfortunately this music video has been marketed inappropriately to a very large impressionable mass audience ands  forced a sexually charged video on mllions, including young school age children, racing back to study last year across the United States. This video may be proved to have negatively impacted mass audiences and this viewer warning must be added immediately to prevent more pain, destruction, and suicide. As it stands right now the video comes up when the googles the Suicide Prevention 1-800 number on the internet. This Parental Discretion Advisory Warning Label would fairly warn all viewers of graphic content. The warning would allow each viewer to decide for themselves whether they would  to be exposed to potentially harmful memories that might bring back painful memories, flashbacks, and depression. By simply adding this warning, the audience is given a choice; without the warning there is none, and that is proving to cause severe and unimaginable consequences.

Thank you Janet Borelli, Vice President, Viacom, Ethics and Policy, who in November, within 24 hours of being alerted, pulled Logic's video "1-800-273-8255 SUICIDE PREVENTION" from the MTV Music Television rotation. Unfortunately, it had been viewed by millions before it was removed.

The National Suicide Prevention Lifeline sent a message* (link below) to Logic congratulating him for his video increasing calls to the  Suicide Prevention Hotline to unprecedented and unrecorded levels. The increase in calls to the Suicide Prevention Hotline could easily be due to individuals needing psychiatric support due directly from watching the video which impacted them negatively. Perhaps this fact may have never been considered but is obvious and not cause for congratulations but instead a blaring warning. The suicide rates for 2017 will clarify this tsunami of circumstances that surely causes severe stress to many who have viewed this music video.

Please sign this petition requesting Universal Music Group and Def Jam Records to add a Parental Discretion Advisory Warning Label to the music video by Logic called "1-800-273-8255 SUICIDE PREVENTION" and give audiences the choice whether to watch the scenes knowing it contains graphic content which could cause emotional distress and increased severe mental distress symptoms.  

As a reminder, this petition is not about freedom of speech or the need for suicide prevention efforts.  It is about preparing the audience for what is to come and giving the choice whether to watch knowing the graphic content within. A Parental Discretion Advisory Warning Label is a logical and the best way to prevent further distress by even one more viewer. Sign now and share. Time and mind health matters.

Angela Einstein, team member AEinstein Universe, a fully recognized 501(c)3 organization.

*https://www.facebook.com/logic/photos/a.223799527645688.74849.177029578989350/2158515680840720/?type=3&theater



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