Stop ZARA from closing down a small, sustainable fashion brand

Stop ZARA from closing down a small, sustainable fashion brand

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House of Zana started this petition

Fashion giant ZARA is targeting our small, independent and sustainable business, House of Zana. They are asking us to remove all branding and change our name, something we have worked for years to establish. They believe our name is "conceptually identical" to theirs and they think the average consumer will confuse House of Zana with ZARA. They believe there's a risk that "consumers will misread, mishear, mispronounce and/or otherwise perceive House of Zana as ZARA" and that our small business is a risk to their brand.

Our name is unique and is attached to our culture and heritage, ZARA wants to take that away from us. House of Zana is a small, independent and sustainable fashion brand. The word Zana means "fairy" in Albanian, the country where our company was born and we have strong family roots. It's also home to our sustainable manufacturing studio, where our garments are all carefully designed and handmade, with the care of all our workers being a priority. We chose the name 'House of Zana' as it's as if our beautiful clothes are made by the fairies. Our name is very meaningful and personal to us and poses no commercial threat to the multi-billion dollar apparel company ZARA, and their massive market.

We don't believe anyone has or will confuse a small family business with ZARA. We're a small business that specialises in handmade kimonos. We have one small concept store in the North East of England and a website to help promote our products, whereas ZARA is a globally renowned fashion brand with over 2,000 retail stores worldwide and a massive collection of products.

There is no risk of confusing us with ZARA, so why should a corporate giant be allowed to stop a small business from using a name that isn't at all similar to theirs and would result in the destruction of our brand? We know we are not a threat to them, but they could destroy everything we have worked so hard for.

All the changes ZARA wants us to do will cost a lot of money and put our business at risk, is this fair? We have exerted all of our efforts into creating this unique brand and having just struggled through the pandemic, the last thing we want to do is to be forced to change the brand, remove all labels that are sewn into our stock, change our social media names and shop front - which is what ZARA is requesting. 

We have spent many years growing our dream and employing a wonderful team, we are a family that shares the same vision and values of creating an ethical brand. We have never and still don't see any similarity in House of Zana's name or logo, to ZARA's.

Please sign and share this petition to stand up for small, women-owned, sustainable businesses. Share this petition if you do not think the average consumer will confuse House of Zana with ZARA and demand that they withdraw their legal opposition to the House of Zana trademark.

Please sign and share this petition to save our family business, thank you - House of Zana

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At 150,000 signatures, this petition becomes one of the top signed on Change.org!