Up to one half of Australian women will experience physical or sexual violence according to White Ribbon Australia. Yet advertising companies continue to use sexualised violence against women to promote brands in clothing, shoes, perfumes, and other aspirational consumer goods.
Don't believe us? See the link below for an example of the campaigns we're talking about (http://vickiandcharlie.tumblr.com).
Why shouldn't fashion magazines and outdoor advertisements depicting sexualised violence be subject to a classification system?
This is a petition for a classification system (G, PG, M, MA15+, R18+, X18+) to be applied to magazines, outdoor advertising and all other mass media vehicles when an advertisement depicts or implies sexual violence. The very nature of these platforms robs us of choice. Advertisers are currently able to use a public forum to sell an aspired lifestyle, even one of sexualised violence. Currently only magazines containing sexually explicit material are submittable for review. Ads aren’t subject to any mandatory pre-clearance for compliance with any codes.
Violence against anyone in any form is abhorrent. Normalising violence within ads, lacing them with humour, sometimes under the guise of art, is completely irresponsible and menacing. The implications of sexualised violence in mainstream media for the individual and society are immeasurable.
Applying the classification system to advertising depicting images of sexual violence (similar to applying a rating for films) means ads depicting sexualised violence won’t be accepted or viewed on a public scale/in a public forum. More importantly, it sends the message that we all demand Australia says no to the normalisation of violence against women.