Stop Using Sex to Educate Drivers on Safety

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Darla Wasilenko
8 years ago
My Concern is the manuipulation and sexism behind this campagian. I`d also like to express that we are also an educated province full of promise and hope and I find it frighting that we as citizens are willing to be represented in this demeanig manner. We have enough problems with our Government selling us out every time we have an opportunity for economical advancement. It sadnes me that all parties involved would represent its people in such a backward, repressing way. Id like to remind us all that we are all apart of a great Country that is striving to catch up in many areas with other parts of Canada and the way in which we are representing ourselves is less then beneath this beautiful Province.

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Paul Meagher
8 years ago
Degrading toward women,it crosses the line too far.

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Andrew Pickett
8 years ago
Sexism, in jest or for public safety, is still sexism. There's no reason a bridge safety campaign couldn't have been respectful of women and men.

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Tamara Ferns
8 years ago
I find the ads degrading to women and insulting to men. As well, they only seem to target their message to one half of the population. How a sexualized female image gets one to drive safer is beyond me. Shame on the Nova Scotia government.

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Kimberly Smith
8 years ago
I can't believe the blantant sexual content that is suppose to educate us. SHAME!! Have some respect.

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Elizabeth Fitzgerald
8 years ago
This campaign is degrading, both to men and women, sending the message to our citizens that only the seduction of a woman will convince men to obey the laws of the road.

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Nancy Gray
9 years ago
The Driving Campaign is offensive to women
and diminishing to all people in Nova Scotia.
We have high rates of sexualized violence
in our province and need to be more respectful and concerned about objectification of young women in advertising. Take it down.

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Brian Gifford
9 years ago
Men as well as women find this campaign offensive. A public institution like the Bridge Commission should set an example in more ways than good driving habits. Great idea to target bad driving habits that lead to big delays on two of Halifax's bottlenecks. But there are many ways to be clever and catch people's attention without sexist language and imagery.

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Bruce Murphy
9 years ago
Somehow, this ad campaign is creepy, insulting, dorky and puzzling...all at the same time

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Margaret Sweet
9 years ago
Offensive is the first word that comes to mind when viewing this campaign. Respect is fast becoming a lost word in our language. How about some respect for our general population? We deserve better than this.