Currently, Stop & Shop in Nantucket will price match with a printed or original flyer from the flyer on Cape Cod (Falmouth, Mashpee, Marstons Mills, Hyannis, Harwich, Dennis, Orleans, Provincetown, South Yarmouth & Sandwich). Groceries price matched to the Cape flyer must be separated out from the rest of your purchase, and managers have to ring in the price differences one item at a time.
By placing "Nantucket" on the flyer for the rest of the Cape Cod area, it would allow customers on Nantucket to automatically receive the same sale prices as that of Falmouth, Mashpee, Marstons Mills, Hyannis, Harwich, Dennis, Orleans, Provincetown, South Yarmouth & Sandwich per the the weekly flyer.
By doing so, this would decrease the amount of time managers have to spend adding each item one at a time and calculating the price difference in matching to the flyer.
Additionally, lines would not be held up by this process and an increase of sales would occur.
Finally, Nantucket customers may be less inclined to shop around for better prices at the other grocery store, Grand Union, in many cases, knowing that the prices Stop & Shop in Nantucket has is equal to that of the next closest Stop & Shop location.