Famalies and people with allergies are being financially exploited for the food they NEED. Just because someone has an allergy does not mean they also have an endless supply of money. My children are milk and soya free, family members have kids who are milk and egg free and im being tested for coeliac. The food costs for supporting these allergies are at an all time high and its not managable. There are people starving because they cannot afford these items and others causing themselves harm just so they can eat something even if they are allergic to it. This needs to STOP. The prices need to reduce and the items need to be more widely available to those who dont have an endless amount of money to pay the extortionate prices. WE DO NOT CHOOSE TO HAVE THESE ALLERGIES SO WHY SHOULD IT COST US SO MUCH TO LIVE WITH THEM!