Change the “Trenta” to the “Ventissimo” at Starbucks

Change the “Trenta” to the “Ventissimo” at Starbucks

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Fletcher Baum started this petition to Starbucks

Recently I learned about the secret extra large size at Starbucks called the trenta. Let’s consider the other sizes: tall, grandé, and venti. All named normally as they should be. The trenta is a secret size. Secrets are special and should feel special. Trenta sounds like it could be the name of a regular size. Wouldn’t it be better if it had a more spectacular name?

So the idea occured; call the extra large the ventissimo. It sticks with the native language’s naming convention AND it has the added bonus of following the naming convention of its predecessor. Issi means extra, and this drink is an extra large. This means it also more accurately represents the name of the product.

Furthermore, this reduces the amount of names that the customer has to keep in their vernacular, as they need only to add the suffix “issi-mo”. In addition, it’s just plain fun to say.

Do what’s right for you and your customers Starbucks, the world is watching.

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