CLICKS TO SLASH ALL HAIR PRODUCT BY 50% FOR THE WHOLE MONTH OF OCTOBER AS A SIGN

CLICKS TO SLASH ALL HAIR PRODUCT BY 50% FOR THE WHOLE MONTH OF OCTOBER AS A SIGN

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Lebohang Moeketsane started this petition to South Africans and

Health and beauty retailer Clicks has come under fire for posting racially insensitive images of different hair types, labelling black people’s hair as “dry, damaged, frizzy and dull” and white people’s hair as “normal”.

The images making the rounds on social media depict various images of white women’s hair and black women’s hair. The only problem is that the images have been labelled as what constitutes good hair and what constitutes problematic hair. 

Wrigglesworth said they recognised that they had a role to play in how they represented a diverse customer base in their own and supplier advertising and that they sincerely apologised for failing their customers.

The pharmaceutical giant was called out for publishing a 'racist' advert and, despite apologising for the incident, has been subjected to an immense amount of public outrage.

In other news, South African women are not letting anyone tell them their natural hair is not beautiful. After Clicks labeled Afro hair as 'dry and damaged', #racismmustfall started trending on social media.

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