Apology from Sony Pictures for irresponsible allergy bullying in Peter Rabbit Movie.

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Globalaai is appalled Sony Pictures in their major motion picture Peter Rabbit Movie depicts blatant food allergy bullying putting an innocent allergic individual at risk. This mocks the seriousness of allergic disease and is heartbreakingly disrespectful to the families of those that have lost loved ones to anaphylaxis. Furthermore this is a socially irresponsible depiction in a movie aimed at children and based on an iconic and classic children’s story. To spread a message that condones such victimising and dangerous behaviour amongst children is grossly offensive to worldwide viewers especially those who live with severe allergic disease. Globalaai is an Australian not for profit charity that raises worldwide awareness and safety for those with life threatening allergies. 1 in 10 infants in Australia are diagnosed with a food allergy in the allergy capital of the world. We advocate for widespread social awareness, inclusivity and safety and call for funding for allergic stations to save lives.



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