Petition Closed
Petitioning Sonoma Valley Businesses and 1 other

Please reduce the number of signs on Highway 12 in the Sonoma Valley!

For several years the Valley of the Moon Alliance has been hearing comments about the number of signs along Highway 12 in the Sonoma Valley, particularly in Kenwood. We want our local businesses to succeed and we understand the right to a sign is included with their use permit. But a count of signs, sandwich boards and banners at the 38 permitted establishments in the 1.6 mile stretch of Highway 12 in Kenwood between Adobe Canyon Road and Deerfield Winery conducted in July revealed in excess of 120. In addition we counted 22 flags and semi-permanent balloons. There are regulations governing the quantity and type of signage along both CA Highway 12 and within the state-awarded Scenic Corridor. Sonoma County PRMD zoning regulations specify rules for signs placed along roadways

Cal Trans has regulations covering our Scenic Corridor (approximately Los Alamos Road to Agua Caliente) see pages 6, 13, 18. Non compliance could jeopardize the Scenic Corridor designation by the state. This awarded status is important for all of our businesses. 

Our reading of the regulations is one business, one sign. 

These guidelines are largely being ignored and the result is a proliferation of signs competing for attention, sometimes affecting traffic safety and often blighting the visual beauty of our landscape.


This petition was delivered to:
  • Sonoma Valley Businesses
  • Sonoma County Supervisor Susan Gorin

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