Girls' Generation Comeback & Better Management

Girls' Generation Comeback & Better Management

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Royal Washington started this petition to SONES - Loyal fans of SNSD

Hello to all my dear fellow SONE! Please read this message carefully and sign. 

This is an official message expressing the desire of SONES from all around the world,who wish for a full group comeback and a revision for the management and marketing of SNSD to ensure further success for the group. This is a formalized account of our feelings for what we believe the company should be doing to ensure the continued success of the group. And for SM Entertainment to keep to their word that SNSD can still be active together as a full group, even though three members have left the agency. 

Based off of the handling of the last full group comeback, many fans were left unsatisfied with the promotion, marketing, and treatment of SNSD. They have received less than what they deserve and there have been many events to occur that SM needs to be held accountable for! As SNSD's loyal fans we want nothing but the best for the members and see them excel and reach new levels, which leads me to my next point.

I'll start off with an excerpt from an interview Sooyoung, a member of SNSD, did with W magazine back in 2017. "I'm greedy about good work. Before, I always thought 'I'll be able to do it one day', but now I'm changing to have enterprising thoughts like 'what can I do to be able to do a piece like that'. It's the same as a singer. Seeing BTS, friends who are doing so well, go to American awards show, it makes us become engrossed in what kind of music and performance we nee to show in order to hear 'As expected, it's SNSD'." This alone shows that the members themselves have goals they want to reach as a group. They talked about their desires as a group a lot when they were making a comeback for their 10th anniversary,but all of these goals were completely neglected and disregarding by SM Entertainment out of pure pettiness. SM Entertainment doesn't seem to see the immense potential in SNSD as an internationally recognized girl group,they have a  much bigger chance than any boy group within the company. 

The problem is in the content and marketing! The underwhelming, lackluster marketing of SM Entertainment has been a problem for quite some, and has just recently moved into the overall creative content. The work being put out seems to be a last minute thought that didn't have much effort, and the board probably didn't think it would be as successful but just wanted do it to make a quick buck, while at the same time tricking fans into believing we would get an honorable comeback. SM Entertainment has been using the same tactics for promotion. They've have put the older groups in the backseat and have basically forced the newer groups onto us. They can't see that the money is in the older, established groups. Take "Lil Touch" by Oh!GG, sub-unit, for example. There was absolutely no solid promotion other than a live broadcast and a fan sign, yet it was the fastest Girls' Generation music video to reach 100 million views. That's without live stages, dance practices, and physical albums. That's how powerful SNSD is! Imagine a full group comeback with everything put into it. They could easily become the female equivalent of BTS, as far as popularity, and make history.

I'm asking SONES from all around the world to support this petition, as I will include this, as a case study, in a portfolio that will be sent of the SM Entertainment. Thank You!

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