Uniqlo Australia: Donate 10,000 HeatTech to economically disadvantaged

Uniqlo Australia: Donate 10,000 HeatTech to economically disadvantaged

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Sophie Hoffman started this petition to Shoichi Miyasaka, CEO, UNIQLO Australia

It is well-known that in Australia, economically disadvantaged people, such as those who are homeless or living in social housing, have reduced access to stable internet connections. This is a deprivation of basic human rights, and has lasting consequences, across generations, which perpetuates the gigantic divide of wealth in this country. 

UNIQLO Australia announced that from July 15th-19th 2020, they will giveaway 10000 HeatTech garments to the general public of Australia. While this may appear to be a wildly generous gesture for Australians facing the winter weather ahead, it is simply a clever way to convene higher traffic to their online store. The online campaign requires people to participate in a game on UNIQLO's website. They will give away 2000 vouchers for HeatTech products to players (valued at $19.90 each) each day for the promotional period. 

However, by actively excluding those without internet connections from participating, Uniqlo's promotion serves to widen the gap between Australians who are economically stable and those who are not. Simply put, those who are probably in much higher need of access to warm clothing, are less likely to know about, participate in, or win a promotional UNIQLO HeatTech item.

UNIQLO has a history of HeatTech giveaways across the world, (see, London, 2014Toronto, 2017, Canada, 2018Sydney, 2019, USA, 2019) and it is clear that the company has more than enough revenue, product and influence to make a different choice, and contribute to closing (rather than widening) the economic gap across Australia, and the world.

I petition UNIQLO Australia to match their giveaway, and make an additional donation of at least 10000 HeatTech garments to homeless and/or economically disadvantaged Australians. In the wake of COVID-19, this will be a particularly rough winter for many Australians. Please pledge your support to call on UNIQLO Australia to help keep all Australians safe and warm in the coming months.

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