Petition update

New Fire Cider Lawsuit Targets Herbalists

Tradition Not Trademark
Providence, RI, United States

May 26, 2015 — Hello Free Fire Cider Supporters!
Check this new development out in our newsletter attached to this message...

SHOCKING NEW LAWSUIT! The cider is hitting the fan!
Three herbalists have been sued by Shire City Herbals!
The "Fire Cider 3" need your support!

Professional herbalists Mary Blue of Farmacy Herbs, Nicole Telkes of Wildflower School of Botanical Medicine and Kathi Langelier of Herbal Revolution are being sued for $100,000 in damages by Shire City Herbals.

Guided by savvy, supportive trademark lawyers, the herbalists are moving forward with confidence and extensive evidence that proves this term is generic, and widespread support from the herbal community.

The Fire Cider 3 were surprised to hear that they were being sued for $100,000 in damages, because in February of 2014, two months before the lawsuit was filed, Amy Huebner, owner of Shire City Herbals publicly stated that the boycott “effectively doubled their business”!!
Check out her this comment on this blog post: Old Ways Herbal Blog
(Thanks Juliette for posting about Free Fire Cider on your blog and those screen shots of conversations with Shire City Herbals owners!! Everyone, please keep them coming!

Kathi, Mary and Nicole were also surprised that the lawsuit against them demand that they shut down websites related to the free fire cider movement that are not owned by them.

The real shocker came for the Fire Cider 3 when Kathi Langelier of Herbal Revolution was named in the lawsuit. Due to on going pressure from Shire City Herbals, she had changed the name of her Fire Cider product to "Fire Tonic" in spring of 2014. She has been a great supporter of the boycott, but she already changed her product name a year ago, and they are still suing her????

DONATE to the Fire Cider 3 Legal Defense Fund..
This lawsuit now creates the need for monetary support. This lawsuit pushes the Fire Cider 3 legal fees up to $30-$50,000. The lawyers have worked pro-bono until this point, but with a new lawsuit, the defendants have committed to pay for their countless hours of services, along with travel, court costs, promotional material.....
These herbalists are putting their businesses at risk to protect herbal traditions, and they working overtime on their defense, press, social media and collecting evidence to prove that Fire Cider is generic, all while trying to run small herbal companies!!
Please consider donating to the Fire Cider 3 legal defense fund.
Donate on
Donate on indiegogo/ support fire cider 3
CONTACT Shire City Herbals and tell them your thoughts on the issue:
Use your own words and stick to the facts. Check out the FAQ page on the Trademark not Traditions page, then form your own opinion and contact them if you feel that this is an important matter. Traditions not Trademarks is demanding that Shire City Herbals drop the lawsuit on the "Fire Cider 3", and revoke the Fire Cider trademark.

SUPPORT the Boycott
Supporters are welcome to contact your local stores that carry Shire City Herbals Fire Cider. Their label has a pirate on it, which is very fitting. They are pirating herbal traditions!!

SPREAD the Word! Almost 10,000 signatures!
Facebook Almost 5,000 likes!
Twitter Almost 500 followers!
Post about this on your blog!
Send this out on list serves!
Talk to your media connections!

SUPPORT small local herbal companies!
Buy Fire Cider from a local producer. If it has a pirate on the label, it is trademarked!!

DISTRIBUTE promotional material
Email Laura at Sage Mountain for Free Fire Cider flyers and coming soon.. stickers!!

ORGANIZER assistants needed
Do you live in Austin, Rhode Island or central Vermont?
Free Fire Cider needs in person support!
Can you dedicate 3-6 hours a week to the cause and work (in person) with the organizing team?
We are looking for folks with the following skills:
social media, editing, fundraising, PR, research
You will need references from the herbal community!
email: with the subject line "organizer assistant".

SEND in your stories
Do you have a story about Fire Cider? Do you sell it? Were you contacted by Shire City Herbals? Send in a written story of video to be shared on
email us at

Keep fighting for people power!

Politicians and rich CEOs shouldn't make all the decisions. Today we ask you to help keep free and independent. Our job as a public benefit company is to help petitions like this one fight back and get heard. If everyone who saw this chipped in monthly we'd secure's future today. Help us hold the powerful to account. Can you spare a minute to become a member today?

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