Send Sears a clear message to adopt a progressive paper policy that protects Endangered Forests.
Sears has been talking about adopting a robust paper policy to protect Endangered Forests for over two years now. But they have been stalling on the release of this policy. For caribou and other precious wildlife, this delay is life-threatening.
Can you take a moment to write a personal message to Sears CEO Edward Lampert? Send your message now.
Due to irresponsible logging practices, iconic caribou populations are dwindling, and time is running out. Sears sends over 425 million catalogs a day (including 270 million Lands' End catalogs)--and these catalogs are printed with almost no post-consumer recycled content, sourced from Endangered Forest in the Boreal. The caribou populations at risk are the 'reindeer' of holiday lore, and it would be a cruel irony for them to loose their home to the pages of the Sears Holiday Wishbook.
But it doesn't have to be that way. With enough public pressure, Sears will join industry leaders like Victoria's Secret, Dell, Crate & Barrel, and Patagonia in incorporating social and environmental responsibility into their business practices.
To reduce their impact on Endangered Forests, we are calling on Sears/Lands' End to:
stop purchasing paper that comes from Endangered Forests;stop sourcing from off-limit caribou range;maximize the post-consumer recycled paper in catalogs and junk mail;ensure that all remaining virgin fiber has Forest Stewardship Council certification, and;implement strategies to reduce their overall paper use.
Sears mailed their first catalog twelve decades ago. Now, the original junk mailer has the opportunity to change the way catalogs are printed, and protect forests at the same time. Thank you for taking action.
Here's the direct link to TAKE ACTION: