Code Blue declarations for sheltering the houseless tend to be made on electronic media like television, the internet, and social media. Houseless people very often do not have access to these media sources and it can be challenging for them to be aware that extra housing is available during extremely low temperatures. With a billboard, bus, and flyer campaign, we can make it known that when these landmarks are lit up blue, Code Blue shelters are available. This simple task scan be easily completed with the lighting structures already in place at these locations. It is not only the dignity of houseless people that we are preserving by making these declarations more easily accessible, we will be saving lives. Even if all of our code blue shelters become full, there are sometimes busses to Albany shelters from our full shelters in an effort to house these individuals.