Save "The Daily Show" On Hulu!
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If you love The Daily Show, PLEASE sign this petition to keep it on Hulu!
Bob Bakish, President and CEO of Viacom has made the terrible mistake of pulling the much loved The Daily Show and other Comedy Central, MTV, and Viacom network shows off of Hulu which inadvertently attacks cord-cutters, and supports Donald Trump.
To everyone who signs this petition: Let's make a pact that if Viacom brings The Daily Show back to Hulu, we will be The Daily Show's SOCIAL MEDIA AMBASSADORS. We will each "share" a full episode at least once a month on Facebook and/or Twitter to show our appreciation and build The Daily Show audience. That way we get to keep the show on Hulu, share it with our friends and expand the reach of The Daily Show audience (especially getting it in front of the Republican side), Viacom will continue to support it's audience, while making more money (because at the bottom of all of this is ratings and money), while we will get our nightly "comfort" fix of Trevor Noah and a brief 30 minutes of laughter to help us deal with some of the really scary stuff that is happening in the world..
Why Did Viacom Stop Releasing New Episodes of The Daily Show in the first place?
They still haven't figured out the way to monetize digital content, when the answer is literally sitting right in front of them. Collected data and advanced social media targeting would completely change the landscape for them, however, many companies don't understand how to actually utilize this technology yet, or have someone that is able to strategically and technically put it all together for them. They use old models and can be limited in their knowledge of what is actually possible now. So, it really comes down to ratings and money. And with a company like Viacom, they are sitting on mounds of data that they are not even utilizing. (I did a public analysis, and they don't have any social tech/strategy built in yet.)
In a new world of "cord-cutters" more and more people are "cutting-the-cord" from their cable bill. Cable bills can run-up to $350 a month for some households. Hulu has provided a much needed lifeline for those for who can't afford a large cable bill.
You have to ask yourself why Viacom, with networks led by Nickelodeon, MTV, BET and Comedy Central would want to revoke digital distribution of their shows, when that is exactly the way Viacom's demographic consumes it?
And you also have to ask yourself why, out of all of their shows they are removing from Hulu, they chose to remove new episodes of The Daily Show first. Is it because The Daily Show is one of the most liberal and progressive anti-Trump shows on television? Or is ti because they think people will leave Hulu and suddenly get cable to watch the show, or go to a Viacom website to view it instead? They don't realize that they are going to lose a huge chunk of their audience by doing that.
It's completely backwards thinking for 5 main reasons that Viacom, Wall Street, and many CEOs just don't seem to understand: Audience Platforms, How Data Can Revolutionize the money they make, while providing a better user experience, how
1. Understanding Digital Audience Platforms
Viacom doesn't realize that the audience watching The Daily Show on Hulu is different from the audiences watching it on cable. By removing Viacom shows from Hulu, all they are doing is losing their audience. They may think people will purchase cable, or whatever new "Viacom App" they are thinking of coming up with, but we won't. Cord cutters don't think that way. So, basically, all of the money that Viacom was making through commercial revenue on Hulu will be gone and it won't bring their ratings back up on cable. In fact, ratings will most likely go down if people can't share it and talk about it digitally through social media.
2. How Data Can Revolutionize The Money They Make, While Providing a Better User Experience.
Viacom is missing out on the opportunity to be collecting tons of data that will make their shows better, allow them to reach more people, make more money, and discover their perfect target audience. Nielson ratings are awful these days compared to what can be gathered online. However, companies like Kaltura (which runs analytics on Hulu) can capture viewer data and analytics online, which is practically exact! This data can provide Viacom with SO much more information that can make the experience better for the viewer AND help to give Viacom the insight of how to better target their audience and make more money. Paying attention to that information will help to get better sponsors, charge more for commercials in the best time slot and that resonate with their audience more. This data can also help Viacom produce more shows that are in tune with the pulse of their prime demographic.
3. Killing The Digital Momentum Leads To Crippling Their Ratings... Plus We Have App Fatigue And Don't Want To Download Another App.
Instead of Viacom giving their audiences what they want, they have just removed all of the content. This is not a good way to grow your audience. Only piss it off. Especially Viacom's demographic. And where is the "online" audience supposed to go to watch these shows, now that they are being taken away? It's kind of like "Repealing and Replacing Obama-care." -- Instead of just ripping it down off of Hulu, why can't they leave it up there until they have a better system already in place and viewers can seamlessly go from one platform to the next? What Viacom doesn't realize is that by alienating viewers of the Daily Show on Hulu, (and other shows), people will find something else to watch and forget about the Viacom shows altogether, because it is will no longer be part of their routine. And who wants to download another app? Will you have the ability to binge watch? By the time Viacom comes up with a plan, it will ultimately fail, because the fanbase will be gone.
4. No Social Shares. No Social Buzz. Less Ratings
I mean think about, if your main base is high school, college kids, and young adults, they'll find content elsewhere online. Maybe they will pirate/torrent. There will definitely be some type of backlash against this move. At the very least, if no one in the "digital world" has easy viewing access, they are not going to watch the show, talk about it around the water cooler, or have ways to share it on social media to keep the buzz going. It's going to bury itself. THE DAILY SHOW NEEDS TO BE SEEN AND SHARED!
5. No Political Revolution and Less Poignant.
For more than half of the country, it is so difficult to deal with the news these days, and The Daily Show provides a bit of relief and laughter in the world that we are living in. It is one of the shows that I personally look forward to every night is The Daily Show. It is one of the only shows that hits hard against Trump and has the ability to go viral every night. By removing The Daily Show from Hulu, it inadvertently helps to support Trump, because news stories and that much needed laughter that would have otherwise been watched, talked about, and discussed by many people who can only afford Hulu and not cable, will no longer be able to reach those people. It helps Trump to gain his momentum over the media. It helps to counterbalance to some of the other news stories that are slanted in the opposite direction.
What I Hope And Recommend:
I really hope that this petition gets enough signatures that Viacom and Bob Bakish take notice and decide to leave The Daily Show on Hulu. If all other Viacom shows are removed from Hulu, at the very least, please keep The Daily Show on. I know it sounds funny to say this, because it's a "comedic news show," but it helps our country. And as I have stated, the Hulu audience is different from the cable audience and honestly helps to promote the show and stop people from illegal downloading -- so it really is in Viacom's best interest to keep it on.
In return for Viacom keeping new episodes of The Daily Show on Hulu each night, I am asking all of those who sign this petition to try and share an episode of The Daily Show at least once a month on your Facebook page. This will help to promote the show and continue growing The Daily Show Audience and Army.
Together we can all make a positive difference with laughter, entertainment and social media.
Today: Mark is counting on you
Mark Schwartz needs your help with “Save "The Daily Show" On Hulu!”. Join Mark and 234 supporters today.