Hey Sainsbury's! Scrap the stereotypes on your Lego cards!
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Yesterday my 9 year old daughter brought home some Lego Create the World cards that a friend had given her. I LOVE Lego and was quite excited until I started flicking through...
Boys: Crazy Scientist, Businessman, Mechanic, Rock Star, Sea Captain.
Girls: Trendsetter, Fortune Teller, Hula Dancer, Unicorn Girl.
I would be a unicorn for a day as much as anyone would but COME ON! What century are we in Sainsbury's? This aint my world! Let's Create a World where our kids aren't spoon fed stereotypes. Let's Create an Equal World. Let's create a world where big organisations that have a lot of influence on children actually think about the making a positive difference. Let's Create a BETTER world!
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