- The LeaderRoyal Borough of Kensington & Chelsea
I support the application for the Kensington Odeon to become an Asset of Community Value!
The Friends of the Kensington (Odeon) are working with amenity societies, schools, cinema and theatre professionals including the specialist theatre design group Charcoal Blue (www.charcoalblue.com) to propose a mixed use arts venue.
The working title for the project is “The Hitchcock, Kensington” as it was his local cinema and the place where his first two movies were shown in 1926 and 1927.
“The Hitchcock, Kensington” will provide:
1) A large, flexible theatre (800-1000 seats) for classical concerts / opera / plays / shows and TV/ Radio broadcast. There will be a fly tower and a flexible format stage.
2) A smaller flexible studio theatre with around 400 seats for film, theatre performances / TV / Radio broadcast
3) A rehearsal studio on the top floor with TV / Radio broadcast ability
4) Four underground cinemas (200-300 seats each) accessed by extending the existing staircases downwards
5) Gallery Space
6) A café / Tea Room / Bar / Members Club within the original tea room spaces
There will be strong educational and community programs and the Hitchcock would create a new West London festival for the Performing Arts.
The Hitchcock will also form a cultural hub with the new Design Museum, scheduled to open opposite in November 2016.
The Friends of the Kensington (Odeon) Hitchcock Kensington proposal would retain and restore the full facade, entrance, the marble staircases and restore / re-introduce the original foyer / reception. It is our aim to restore and sympathetically enhance many of the original art deco features.
We have the support of:
• The Cinema Theatre Association
• The Kensington Society
• Edwardes Square, Scarsdale and Abingdon Association
• The British Film Institute
• Opera Holland Park
• SAVE Britain’s Heritage
• The 20th Century Society
- Royal Borough of Kensington & Chelsea
F.A.O. Cllr Paget-Brown
28,000 residents feel very strongly about saving the Kensington (Odeon), a building that is clearly beloved by the community.
Until now, they had no credible alternative scheme to support.
Our aim is to create a new cutting edge multi-arts centre for the 21st century hosting and curating world-class theatre, film,
dance, music and opera. A place where live cinematic performances will be at the heart of our agenda as well as honouring
the auspicious past of this incredible building.
Our ambition is big, but the appetite for a building like this absolutely exists. London is crying out for theatres that can be
flexibly configured and offer great rehearsal space. We need more buildings that serve the community. It would not only be
a huge asset to this borough but also the wider film and theatre community ( nationally and internationally ).
To have a cutting edge multi-arts centre in this borough would also be an enormous boost to the local economy and a huge
step forward in championing the Arts, with the creation of new and innovative performance and screening spaces capable
of pioneering diverse and forward-thinking types of work is exactly what the film and theatre community is crying out for.
We would encourage the council to give us the opportunity to create a real and credible alternative to yet more luxury flats
by awarding this building the status of an Asset of Community Value.
Guy and Bruce
Guy Oliver ( Designer ) and Bruce Guthrie ( Director )
For The Friends of The Kensington ( Odeon )
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