The President of the University of California has repeatedly ignored requests to commence the process under paragraph XI of University of California Naming Policy 2002 for removal of the names Eli and Edythe Broad from the building now known as the 'Broad Art Center' at the School of Arts & Architecture, UCLA. The building was named the Broad Art Center in 2006 following a financial contribution by Broad to the renovation of the school. However, Broad attempted to embezzle $10 million of the funds he pledged to UCLA from money held in trust by the Hammer Museum.

This attempted embezzlement was publicly detailed by Connie Bruck in her article for the New Yorker on December 6, 2010 entitled 'The Art of the Billionaire.' The University was aware of Broad's dishonorable, illegal and unethical conduct. Should he have been successful, he would have significantly discredited UCLA and embroiled the University in legal issues. The University has managed the Hammer Museum under a 99 year operating agreement since 1994. Broad's attempted embezzlement occurred while sitting on the Museum's board with the University's Vice Chancellor of Legal Affairs, Joe Mandel in 1998. Broad stepped down from the board soon after. 

The University breached its UCOP Naming Policy when it named the building after the Broads. The University failed to engage in the required consultation process. It failed to observe the minimum standards of conduct required for individuals requesting such a naming, including their 'eminence, reputation and integrity,' and it failed to have regard to Broad's problematic relationship with the University. UCOP Policy 2002 provides that where 'circumstances change substantially so that continued use of that name will compromise the public trust, the General Counsel of the University will consult with the California Attorney General regarding future action.' We are calling upon the University to follow UCOP Policy 2002 and remove the names Eli and Edythe Broad from the School of Arts & Architecture. As current faculty at the School of Arts & Architecture, Barbara Kruger has said in her large mural for MOCA 'WHO IS BEYOND THE LAW? WHO IS BOUGHT AND SOLD?...WHO DIES FIRST? WHO LAUGHS LAST?' UCLA is a public institution with an exceptional art school that should not be tainted by the Broad name.