Dear Mr. Ng Soon Lai, Mr. Daniel Su Tieng, Mr. Kamarudin Bin Meranun, Ms. Aireen Omar, Mr. Rozman Bin Omar, and Mr. Bo Lingam,
I am writing to object to your offensive advertisement featured on the seatbacks of Air Asia planes. As I'm sure you know, the advertisement for Tune Insurance Malaysia says "You want your momma, because you are in the hospital with lousy nurses." The ad seems to suggest that nurses are nothing more than maternal substitutes who wipe brows and fluff pillows. Of course every patient deserves to be comforted. But comforting someone does not require a college education. This unskilled stereotype contributes to the undervaluation of nursing by promoting the idea that nursing is not a distinct or substantial profession through which science-educated men and women save lives. I also do not find now to be a good time to be issuing general insults to the nursing profession--by calling nurses "lousy"-- given that we are in the midst of a global nursing shortage--a health crisis that leaves millions of patients suffering and dying from an inadequate quality and quantity of nursing care.
I urge you to pull the ad at once. But that would hardly be a sufficient way to apologize. I urge you to issue a formal and public apology and to make amends to the nursing profession by including in your next advertisements information that indicates that nurses have skill, autonomy and/or expertise. Please leave out the maternal, angel, hand-holding and lousy comments.