The Greenwise label is refferred to as all-natural, organic, and earth friendly. At this time, there is no USDA requirement to label food as natural. This means, there are most likely practices for their packaged poultry and beef which do not deserve a special label or a special price. The labels do say: antibiotic and hormone free, but they do not specify whether or not the grains fed to the animals have any levels of arsenic, pesticides, or rat poison to detter critters. Publix does not offer an organic meat option under their name since they do not disclose this information and thus are not organically labeled at all. So publix, stop trying to offer this alternative with your "all natural, organic, or earth friendly" label when there is no evidence to support your claim in your meat. As long as your cows are not being moved around, their feces runoff is polluting our water. That's not earth friendly at all and goes against your green wise label. So if it's not all natural since there's no definition, it's not organic by definition, and its not earth friendly, then what is it? Just beef and just chicken without added hormones or antibiotics. Nothing "green" about it.