Remove 'Are You Beach Body Ready' Advertisements
This petition made change with 70,622 supporters!
Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic* body image of the bronzed model, in order to sell their product.
*for the majority of people to 'achieve': everyone has an individual body shape
Perhaps not everyone's priority is having a 'beach body' (by the way, what is that?), and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far. A body's function is far more intricate and important than looking 'beach ready', so in fact it is Protein World who have confused their priorities, if anyone.
The question I would like to pose to whoever gave this advert the go-ahead would be: what is 'Beach Body Ready'? And who would not be?
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