Victory

Remove 'Are You Beach Body Ready' Advertisements

This petition made change with 70,737 supporters!


Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic* body image of the bronzed model, in order to sell their product.

*for the majority of people to 'achieve': everyone has an individual body shape

Perhaps not everyone's priority is having a 'beach body' (by the way, what is that?), and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far. A body's function is far more intricate and important than looking 'beach ready', so in fact it is Protein World who have confused their priorities, if anyone. 

The question I would like to pose to whoever gave this advert the go-ahead would be: what is 'Beach Body Ready'? And who would not be?



Today: Emma is counting on you

Emma Allwood needs your help with “.@ProteinWorld @arjun_seth: Remove 'Are You Beach Body Ready' Advertisements”. Join Emma and 70,736 supporters today.