Petitioning Protein World

Remove 'Are You Beach Body Ready' Advertisements

Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic* body image of the bronzed model, in order to sell their product.

*for the majority of people to 'achieve': everyone has an individual body shape

Perhaps not everyone's priority is having a 'beach body' (by the way, what is that?), and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far. A body's function is far more intricate and important than looking 'beach ready', so in fact it is Protein World who have confused their priorities, if anyone. 

The question I would like to pose to whoever gave this advert the go-ahead would be: what is 'Beach Body Ready'? And who would not be?

This petition was delivered to:
  • Protein World

    This petition starter stood up and took action. Will you do the same?

    Today: Emma is counting on you

    Emma Allwood needs your help with “.@ProteinWorld @arjun_seth: Remove 'Are You Beach Body Ready' Advertisements”. Join Emma and 70,773 supporters today.