Stop Using New Math on Paper Products

Stop Using New Math on Paper Products

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Alissa Williams started this petition to Procter & Gamble

Imagine this- you're doing your business in the bathroom when you realize you're out of toilet paper. Ah, but your amazing partner volunteers to run to the store and rescue you from what is surely a crappy situation. Suddenly, your cell phone rings. It's your now frantic partner confronting the shocking white plethora of paper-products in aisle 12. Shelf after shelf is devoted to 1 or 2 ply options in order to assure you have a satisfactory butt-wiping experience, but which one is the best option? 12 double rolls= 24 rolls? 6 triple rolls= 18? Or how about the perplexing, 12 "giant rolls"= 31+? You better make the right decision, otherwise your money will end up with the remains of your purchase, down the toilet.

This practice of trying to nickel and dime the consumer by making it impossible to compare apples to apples is predatory and deceptive, often used to mask price increases. Further, this places an added burden on independent businesses, forcing them to carry additional inventory in what is often limited and valuable retail space. 

As one of the most prominent manufacturers of paper products in the world, we the people are asking you, P&G, to do the right thing and lead the way out of this mathematical nightmare. In the long run, eliminating unnecessary options will be more profitable than creating, packaging, advertising, and shipping so many different variations of the same product. Additionally, you will gain an even more loyal following by implementing a transparent pricing strategy. We already know that Charmin and Bounty kick-butt when compared to the competition (I'm looking at you toilet clogging Angel Soft), but when we are inundated with too many choices, it becomes impossible to make an informed decision. 

Please stop the insanity. 

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