Prevention of using euphemisums to sell animal based products

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a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.

A friend of my daughters came round to our house the other day. He is 8 and was boasting about the animal products that he consumed. I took him out to our garden where he saw our chickens. He was full of delight and joy watching them for minutes. As he was staying with us for dinner I asked him, “which one should we eat?” He asked me what I meant and I replied “well if you want chicken for dinner then we have to pick one of them, break it’s neck and pluck it’s feathers out” the poor boys face was the very picture of horror.

He, like so many others had not even made a mental connection between the well packed chicken breast on the supermarket shelves and our five companion chickens running around in the garden.

The lack of mental connection is a problem. When we see beef in the supermarket, we don’t not see a cow. When we see pork chops, we do not think of pigs. When it comes to clear and honest labelling, these animal products fall short. Cow nor pig is listed as an ingredient in beef or pork products despite it being the main ingredient in these products. 

Allowing animal products to be sold using euphemisims, breaks the mental connection between the products and their makes it easier for people to buy and use them without fully understanding the profound implications that consuming animal products has. If children saw a product labelled as ‘cow’ they would be less inclined to eat it. 

It is dishonest to sell something under a false name and people should be fully aware of their food choices. Sugar coating animal products with product names is sheltering the true nature of animal agriculture. 

Recently there has been a squeeze put on the alternative milk industry. Now products like coconut milk, almond milk and soya milk can not be called milk as they do not satisfy the required conditions for calling a product milk. Even fish fingers and fish pieces state on their packaging what percentage of fish is in the finished product. 

Why is it different for the meat and dairy industry? Why are they above the rules of other food producers? Why can they not be honest and clear with their food labellings and origins of their products?

i think it’s time for change.