Retire the Racist Logo/Mascot of the Portland Winterhawks Hockey Team

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The Portland Winterhawks Hockey Team continues to use offensive images portraying a Native American mascot for their logo and branding purposes. In February of 2020, the Winterhawks partnered with Adidas to create an alternate crest and jersey featuring the side profile of a hawk. This alternative logo manages to promote the team without using offensive portrayals of Native people as mascots, however the team continues to use the outdated racially offensive branding and offer this alternative as the “third jersey”. 

Throughout the Nation, over the past several months we have witnessed sports teams change their names and drop the continued misuse of mascots portraying those in the American Indian/Alaskan Native community. As we move forward and work to dismantle these systems of oppression, our country’s collective consciousness is growing around how misrepresentation of minoritized communities leads to real-life implications that can often have detrimental impacts on our people. According to the American Psychological Association, “the continued use of American Indian mascots, symbols, and images have not only negatively impacted American Indian youth by harming their self-esteem and social identity development, but can also have detrimental effects on the education of all community members by perpetuating one-sided stereotypes.” 

Despite this larger shift in our Nation’s awareness of the issue, the owner of the Portland Winterhawks has continually refused all attempts made by the Portland Indian Leaders Roundtable (PILR) and the NAYA Family Center to engage in a dialogue about the racist logo, so we have decided that it is time to bring this issue to the public and hold those responsible accountable. 

This petition (addressed to the sponsors of the Portland Winterhawks) requests that the Portland Winterhawks retire their racially offensive logo by: 
- Immediately implementing the alternative third option logo as the only available imagery for all jerseys for sale. If the team were to agree to cease the creation of new merchandise with the outdated logo this would also be an acceptable alternative. 
- Updating their social media branding, website and skating center to display only the new logo featuring the hawk profile. 
- All sponsors ceasing to create merchandise or use branding featuring the outdated imagery. 

Thank you to Whitney Johnson for starting a similar petition that helped inspire much of this one.