Playmobil: Please make disability toys and help generations of kids, grow up with a positive attitude to human difference!

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Hello Playmobil, 

Please change the way kids view disability by including it in the toy box in a fun, inclusive way! Be the first to take disability out of toy hospital sets and into the fancy dress box. Shake it up a bit! Add some sparkle, a sprinkling of magic! Where are your wheelchair wizards, blind fairies, genies with hearing aids and princesses with walking frames? 

There are 770,000 UK children with disabilities in the UK and more than 150 million worldwide. Yet these kids are arriving into a world where, even before they have left their mothers' laps, they are excluded or misrepresented by the very industry that exists to create their entertainment, the objects that fuel their development, the starting blocks of life: Toys!

Playmobil your toys are loved the world over, we love them too, but your current answer to disability is a boy with a broken leg and an elderly man being pushed in a wheelchair by a young blonde woman. What does this say to children? That only old people need wheels? That childhood disability amounts to a few weeks with your leg in plaster and then goes away?

Put some fun and sparkle into disability toy box representation and help generations of kids, (both with and without disabilities), grow up with a more positive attitude to human difference!

Toy Like Me is an online campaign calling on the global toy industry to include disability in the toy box. We are parents of children with disabilities and parents who have disabilities themselves. 

Playmobil, we've made these toys to give you some ideas! We would love to see you make them for real! You'd make lot of people happy. You'd make a lot of kids feel included. And most importantly, you'd make a lot of guide dog tails wag!


The #toylikeme Team

Twitter @toylikeme 


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