I believe that Sim Cash is far too expensive and should be lowered to a more reasonable price. For example, instead of twelve Sim Cash for two dollars it should be one thousand for one dollar. Now to a business-prone mind that may seem like losing out but if you think about it it actually makes quite a lot of sense. If you make the prices more reasonable more people will be inclined to purchase Sim Cash. If more people are inclined to buy Sim Cash it will mean more sales, which also means more money.