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For at least the third time Matthew Platler is oppressing Latino families in Santa Barbara County by raising their rent before causing them to live in the midst of construction and then evicting them in order to rent to UCSB students at higher prices.

Recently at least thirteen eviction notices were issued to families and essential community members out of the twenty-three units at 781 Embarcadero Del Norte in Isla Vista, California. Some of the eviction victims had called that property home for almost seventeen years. Many work in the local businesses. Lorena Garcia shared her story with Prabhjot Singh of The Bottom Line saying, "When we were evicted, we were not given enough time to find another place to live and we ended up living out of a garage, where we are still staying. They would come to my home while I was at work and harass my husband, who has Alzheimer's. They would ask when we would give them the key and leave, even though we still had time left before we had to leave[...]It was a horrible situation, very inhumane."

However, those families and eviction victims are entitled to relocation assistance because of Santa Barbara County Ordinance 4444. Platler has been made aware of this and is still refusing to pay the money that he owes.

Stand up for justice and families of the Isla Vista community with UCSB's Asssociated Students Office of the External Vice President of Local Affairs by helping them get the money they deserve and ensuring that this doesn't happen again. The investment advisor has done this same thing in Santa Barbara last year and in 2011 on Picasso Road in Isla Vista, CA.

See the following news articles for more information:

UCSB Students, Isla Vista Tenants Union Protest Evictions

Students Protest Evictions of Local Families

The Unlucky Ladera 13

Letter to
Platler Capital Management Matthew Platler
308 Calle Descanso
San Clemente, CA 92673

Date: January 29, 2013

Re: 781 Embarcadero Del Norte, Isla Vista, CA

Dear Mr. Platler:

Due to the recent actions taken in renovating units, evicting residents, and then renting out at a higher price to students, we, UCSB students and Isla Vista community members, have decided to take action. We will formalize a boycott of your residence if you do not remedy the situation by recognizing the impact of these actions on the community. We recognize that no illegal events have occurred. However, we strongly believe that your actions have been unethical and in violation of Santa Barbara County Ordinance 4444.

As UCSB students and your target clientele, we have a voice within the student community to spread awareness about your actions. Students appreciate the presence of families within Isla Vista and do not take lightly to their eviction. We believe that by evicting families you are placing undue stress on not only tenants but also children. We also have issue with then attempting to lease to students at higher prices who are already largely indebted as students. Such actions are very detrimental to the community as a whole and are only profiting you as an individual at the expense of the many. We also are aware that you have performed a similar eviction at least twice before and we have taken that into account as we decide whether to boycott your business. Please note that this message is not only reaching current residents of Isla Vista but also SBCC students and UCSB first years, many of whom have the potential to be your future cliental. We will picket outside of 781 Embarcadero Del Norte to inform any students who visit your property as they search for suitable housing about the immoral actions that have transpired.

Please keep in mind that our intention is not to encroach on your business or your ability to earn a profit unfairly, but to give you the opportunity to rectify your actions.

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